In Dubai, advertising short-term rentals is allowed, but it is subject to specific regulations to ensure compliance with the city's legal framework. The Department of Economy and Tourism (DET), formerly known as the Department of Tourism and Commerce Marketing (DTCM), oversees the regulation of short-term rentals, including how they are marketed. Here are the key considerations to keep in mind:

1. Obtain a Holiday Home Permit

   Before advertising your short-term rental, you must obtain a Holiday Home Permit from the DET. This permit ensures your property complies with local laws and safety standards. Advertising a property without the proper permit can result in fines of up to AED 5,000​.

   
   

2. Full Property Disclosure

   Any advertisements, whether on platforms like Airbnb, Booking.com, or social media, must accurately represent the property. Misleading information regarding location, amenities, or occupancy limits can result in penalties. Dubai authorities expect full transparency to protect guests and maintain high standards across short-term rentals​.

   
   

3. Zoning Restrictions

   Ensure that your property is in an area zoned for short-term rentals. Dubai enforces zoning regulations, meaning some areas may restrict or prohibit short-term rentals. Always confirm that your property is in an approved district before listing it​.

   
   

4. Advertising Platforms

   Popular platforms like Airbnb, Booking.com, and Vrbo are widely used in Dubai. However, make sure your listings are compliant with DET regulations and include your valid Holiday Home Permit number in all advertising materials to avoid legal issues​.

By following these guidelines and ensuring that your property is compliant with DET regulations, you can advertise your short-term rental safely and effectively in Dubai.