During Dubai's off-season, typically the hot summer months from June to August, you can expect occupancy rates for short-term rentals to dip compared to the peak winter season. However, even during this period, Dubai’s thriving tourism and its appeal to business travelers, digital nomads, and long-term visitors help maintain relatively stable demand for well-located properties.

Average Occupancy Rates

While peak-season occupancy can soar as high as 85-95% in popular areas like Downtown Dubai, Dubai Marina, and Palm Jumeirah, during the off-season, rates generally range from 50-60%. The exact rate will depend on your property's location, amenities, and price point. Business Bay and lifestyle-oriented communities such as Jumeirah Village Circle tend to perform better, even during slower months, due to their appeal to both tourists and business visitors.

Targeting Specific Guest Segments

To mitigate lower occupancy during the off-season, targeting specific guest segments like digital nomads and remote workers can help. Dubai's Remote Work Visa has made the city a popular destination for long-term stays by professionals, particularly those looking for short-term rental flexibility. This market can help fill gaps when traditional tourist traffic slows​.

Pricing Strategies

To maintain high occupancy during the off-season, adjusting your pricing strategy is crucial. Offering discounts, promotions, or value-added services such as airport transfers or free access to local amenities can make your property more appealing. The ability to lower prices during slower months while maintaining higher rates in peak season allows for a more dynamic income strategy​

By understanding these trends and implementing effective pricing and marketing strategies, you can achieve a balanced and profitable occupancy rate during Dubai's off-season.