‹ All articles

,

Dubai Property Market Report, September 2026

The September numbers are in, and they tell one clear story: Dubai lost volume fast and price slowly. Transactions fell 44% against a year ago while the citywide average held within 2.4%. The whole contraction sits in off-plan, and the segments are now pulling in different directions. Here is the full read, straight from the DLD register, with what it means if you are buying, selling or holding.

Executive Summary

Dubai recorded 11,288 property sales worth AED 29.4 billion in September 2026. That is 44.4% fewer transactions and 45.8% less value than September 2025. Against August 2026, transactions fell 6.1% while value rose 2.9%.

Prices have stopped rising. The Dubai-wide average stood at AED 1,650 per sq. ft., down 2.0% MoM and 2.4% YoY. The market is losing volume quickly and price slowly.

The contraction sits almost entirely in off-plan. Off-plan sales fell 51.8% YoY to 7,271 deals, and off-plan value fell 57.6% to AED 15.5 billion. The secondary market held up far better, with 4,017 resale transactions worth AED 13.9 billion. That is about 23% below September 2025 but roughly 10% above August. Resale now accounts for 47% of sales value, against about 33% a year ago.

Three signals matter for investors:

  • Mortgage registrations rose 6.5% YoY to 4,038 while sales fell 44%. Financed end users are still buying. Launch-driven investors are not.
  • Rents are falling. Apartment rents are down 4.1% YoY and villa rents are down 14.6%.
  • The top of the market is still trading. September’s largest villa sale was AED 260 million on Palm Jumeirah.

The question for a buyer in Q4 2026 is which segment and which building, because the segments are now moving in different directions.

September 2026 Dubai Real Estate Market at a Glance

Metric September 2026 August 2026 September 2025 MoM YoY
Total transactions 11,288 12,020 20,300 -6.1% -44.4%
Total sales value AED 29.4B AED 28.6B AED 54.2B +2.9% -45.8%
Average price per sq. ft. AED 1,650 AED 1,684 AED 1,691 -2.0% -2.4%
Average transaction value AED 2.60M AED 2.38M AED 2.67M +9.6% -2.5%
Off-plan transactions 7,271 8,360 15,090 -13.0% -51.8%
Off-plan sales value AED 15.5B AED 16.2B AED 36.6B -4.5% -57.6%
Secondary transactions 4,017 3,660 5,220 +9.6% -23.0%
Secondary sales value AED 13.9B AED 12.3B AED 17.7B +12.6% -21.4%
Apartment transactions 9,055 10,030 17,280 -9.7% -47.6%
Villa and townhouse transactions 1,428 1,370 2,120 +3.9% -32.7%
Commercial transactions 539 420 510 +27.7% +5.3%
Plot transactions 237 185 375 +28.8% -37.1%
Mortgage registrations 4,038 3,770 3,790 +7.2% +6.5%
Mortgage value AED 16.2B AED 14.4B AED 11.8B +12.7% +37.6%

MoM = month over month. YoY = year over year. September 2026 figures and all percentage changes for the total market and for off-plan are as published. August 2026 and September 2025 values are back-calculated from those percentages and rounded. Secondary market figures and average transaction values are Totality Real Estate calculations.

Off-plan sales-51.8%Apartments-47.6%Plots-37.1%Villas & TH-32.7%Secondary sales-23.0%Commercial+5.3%
Year-on-year change in Dubai transactions by category, September 2026 vs September 2025. The whole contraction sits in off-plan and apartments.

Key findings

  • Volume is down by almost half. 11,288 sales against roughly 20,300 in September 2025. It was the second-weakest month of the past twelve, after May 2026.
  • Prices are flat to slightly lower. AED 1,650 per sq. ft. is 2.4% below September 2025. Volume has corrected far more than price.
  • Off-plan carried the decline. Off-plan transactions fell 51.8% YoY. Resale fell about 23%.
  • Resale grew on the month. Secondary transactions rose roughly 10% MoM and secondary value about 13%.
  • Off-plan’s share fell to 64.4% of deals, the lowest in the twelve months shown, and to 52.7% of value.
  • Average ticket size rose 9.6% MoM to AED 2.60 million because apartments fell while villas, commercial property and plots rose.
  • Mortgage value rose 37.6% YoY to AED 16.2 billion. The average registration was about AED 4.0 million.
  • Rents are falling faster than prices, which compresses gross yields, most visibly on villas.

Data and method

This report uses September 2026 and Q3 2026 transaction data from DXB Interact, which is built on Dubai Land Department (DLD) records. Sales figures include DLD direct sales and DIFC sales. They exclude mortgage registrations and gift transfers.

The report separates four kinds of statement. Facts are figures as published. Calculations are derived by Totality Real Estate and labelled as such. Interpretations are our reading of what the numbers mean. Forecasts appear only in the outlook sections. “Secondary” and “resale” mean total sales minus off-plan sales.

Dubai Property Transactions in September 2026

Dubai recorded 11,288 property transactions in September 2026, a 44.4% decrease compared with September 2025 and a 6.1% decrease compared with August 2026.

Activity is slowing. September was the second consecutive monthly decline and sits 43% below the October 2025 level of roughly 19,900 sales.

The last twelve months

Month Total sales Off-plan Secondary Off-plan share
October 2025 19,900 13,900 6,000 70%
November 2025 19,000 13,400 5,600 71%
December 2025 18,700 13,600 5,100 73%
January 2026 17,300 11,900 5,400 69%
February 2026 17,100 11,400 5,700 67%
March 2026 13,600 10,300 3,300 76%
April 2026 14,000 10,700 3,300 76%
May 2026 10,200 7,600 2,600 75%
June 2026 14,000 10,400 3,600 74%
July 2026 14,100 9,800 4,300 70%
August 2026 12,020 8,360 3,660 70%
September 2026 11,288 7,271 4,017 64%

September 2026 is as published. August is implied from the published MoM changes. October 2025 to July 2026 are read from the monthly volume charts and rounded to the nearest 100, so treat them as estimates. Secondary is total minus off-plan.

Three things stand out.

  • The slide is in its second leg. Volumes dropped from about 17,000 a month in January and February to about 14,000 from March, dipped in May, then recovered. August and September have taken the market lower again.
  • September ran 25% below the trailing twelve-month average of roughly 15,100 sales a month, and about 20% below the January to August average of roughly 14,000.
  • Off-plan and resale have decoupled. Off-plan has fallen for three straight months, from about 10,400 in June to 7,271. Resale has recovered from a May low of about 2,600 to 4,017.
0K5K10K15K20K11,288Oct’25NovDecJanFebMarAprMayJunJulAugSep’26Total salesOff-plan
Monthly Dubai property transactions, last 12 months. Total sales and the off-plan component. Figures before September are chart estimates.

September in historical context

September of Transactions Sales value
2022 8,600 AED 24B
2023 13,600 AED 38B
2024 18,000 AED 45B
2025 20,300 AED 54.2B
2026 11,288 AED 29.4B

2022 to 2024 are read from charts and approximate. September 2026 sits between the September 2022 and September 2023 levels on both count and value. More than two years of volume growth have been given back in twelve months.

Transaction counts say nothing about price on their own. Volume is down 44% YoY and the average price per sq. ft. is down 2.4%. The two are covered separately below.

0K5K10K15K20K8,600202213,600202318,000202420,300202511,2882026
Dubai transactions in September, 2022 to 2026. 2022 to 2024 are chart estimates. More than two years of growth given back in twelve months.

Dubai Property Sales Value

Total sales value was AED 29.4 billion in September 2026, down 45.8% YoY and up 2.9% MoM.

Year over year, value and volume fell at almost the same pace. Value fell 45.8% and transactions fell 44.4%, so the average transaction value moved only 2.5%, from about AED 2.67 million to AED 2.60 million. The annual decline is a decline in the number of deals. It is not a collapse in what each deal is worth.

Month over month, value rose while volume fell. That lifted the average transaction value 9.6%, from about AED 2.38 million to AED 2.60 million. The cause is mix:

  • Apartment sales, the lowest-ticket category, fell 9.7% MoM.
  • Villa and townhouse sales rose 3.9%, commercial sales rose 27.7% and plot sales rose 28.8%.
  • The five highest villa prices recorded in the month add up to AED 841 million, about 2.9% of all September sales value.

A higher average ticket in September therefore reflects fewer small off-plan apartments in the mix. It does not show that like-for-like prices rose.

Average transaction value by segment

Segment September 2026 September 2025 Change
All sales AED 2.60M AED 2.67M -2.5%
Off-plan AED 2.13M AED 2.42M -12.0%
Secondary AED 3.46M AED 3.39M +2.1%

Calculation: sales value divided by transactions. September 2025 values are implied. The average off-plan ticket fell 12% in a year, which is consistent with launches moving toward smaller and cheaper units. The average resale ticket was stable.

Sales by price band

Price band All sales, Sept Off-plan, Sept Secondary, Sept All sales, Q3 2026
Below AED 1M 34% 37% 29% 41%
AED 1M to 2M 32% 35% 27% 32%
AED 2M to 3M 15% 14% 17% 12%
AED 3M to 5M 10% 8% 14% 8%
Above AED 5M 8% 6% 12% 7%

Shares of transaction count. The secondary column is calculated from the other two and is approximate because the source percentages are rounded. Sub-AED 1 million deals made up 34% of September sales against 41% for Q3 as a whole. The mix moved up the price ladder as the quarter went on.

Dubai skyline, September 2026 market

Dubai Average Price Per Square Foot

The Dubai-wide average price was AED 1,650 per sq. ft. in September 2026, down 2.0% MoM and 2.4% YoY.

September of All sales, AED per sq. ft. Off-plan, AED per sq. ft.
2021 1,022 1,119
2022 1,233 1,337
2023 1,410 1,475
2024 1,542 1,598
2025 1,695 1,759
2026 1,654 1,701

The September 2026 chart values are 1,654 and 1,701. The dashboard headlines round them to 1,650 and 1,700.

  • Previous peak. September 2025 is the high point in this series. The current reading is 2.4% below it for all sales and 3.3% below it for off-plan.
  • Longer view. The all-sales figure is still 62% above September 2021 and 74% above September 2014 (AED 949).
  • Quarter. September’s AED 1,650 is 2.0% below the Q3 2026 average of AED 1,684, so the quarter ended weaker than it began.
  • Off-plan versus the market. Off-plan averaged AED 1,700 per sq. ft., a 3% premium to the all-sales figure. A separate resale average was not supplied.
9001,2001,5001,8001,02220211,23320221,41020231,54220241,69520251,6542026
Dubai average price per square foot in September, 2021 to 2026 (AED). Prices held while volume halved. 2026 is 2.4% below the 2025 peak.

Median price per sq. ft. by property type

Type Primary market vs 2025 vs 2014 Resale market vs 2025 vs 2014
Apartment AED 1,703 -4.8% +32.3% AED 1,514 +1.6% +34.9%
Villa AED 1,318 +3.5% +70.3% AED 1,443 -2.0% +37.2%
Plot AED 300 -66.8% +397.1% AED 796 +35.0% +76.9%

These are medians, so they will not match the Dubai-wide average above. Plot figures rest on a small number of deals and should not be read as a trend.

What this means for investors. New apartments still cost 12.5% more per sq. ft. than resale apartments, but that premium is shrinking. Primary apartment pricing fell 4.8% in a year while resale apartment pricing rose 1.6%. Buyers are paying less for a promise and slightly more for a finished, rentable unit. Villas show the reverse pattern, with primary pricing up 3.5% and resale down 2.0%, although primary villa sales are concentrated in outer communities where land is cheaper.

Off-Plan vs Secondary Market

Off-plan still accounts for most Dubai property sales, but its lead narrowed sharply in September 2026. Off-plan took 64.4% of transactions and 52.7% of value. A year earlier it took about 74% of transactions and 67% of value.

Off-Plan Property Market

Dubai recorded 7,271 off-plan transactions worth AED 15.5 billion in September 2026, down 51.8% YoY by count and 57.6% YoY by value.

  • Transaction volume. 7,271 sales, down 13.0% MoM. That is about 48% below the October 2025 level of roughly 13,900.
  • Sales value. AED 15.5 billion, down 4.5% MoM.
  • Market share. 64.4% of transactions, 52.7% of value.
  • Average price. AED 2.13 million per transaction, against about AED 2.42 million in September 2025 (calculation).
  • Average price per sq. ft. AED 1,700, down 0.8% MoM and 3.2% YoY.
  • Composition. Apartments were 85.5% of off-plan deals (6,218) and 61% of off-plan value. Villas and townhouses were 8.5% of deals (616) and 21% of value.
Off-plan category Transactions MoM YoY Sales value
Apartments 6,218 -15.3% -53.9% AED 9.5B
Villas and townhouses 616 -5.1% -45.9% AED 3.2B
Commercial 331 +25.9% +28.8% AED 1.6B
Plots 99 +10.0% -47.6% AED 1.2B

Off-plan commercial is the one category growing on both measures. Off-plan apartments, the engine of the 2024 and 2025 volume boom, have lost more than half their sales in a year.

Project launches and investor demand. Demand is concentrated in a small number of launches. The five best-selling off-plan apartment projects sold 1,060 units between them, 17% of all off-plan apartment sales. Four of the five have median prices between AED 570,000 and AED 840,500. Off-plan demand in September was mostly a sub-AED 1 million investor product.

Developer incentives and payment plans. Incentive and payment plan terms were not part of the dataset, so this report does not quantify them. Our interpretation is that when off-plan volume halves and headline price per sq. ft. slips only 3.2%, the adjustment is happening in the terms. Longer post-handover plans, fee waivers and guaranteed returns reduce the effective price without changing the registered one. Buyers should compare offers on net effective price.

Potential risks.

  • Resale liquidity for off-plan units depends on the next buyer. With off-plan volume down 52%, there are fewer of them.
  • Delivery. The Q3 2026 dashboard shows 65% of units due for handover as delivered and 35% as overdue.
  • Absorption. Roughly 129,000 off-plan sales were registered in the twelve months to September 2026 (chart estimate). Each one is a unit that has to be completed, handed over and either occupied or let.

Secondary Property Market

The secondary market recorded 4,017 transactions worth AED 13.9 billion in September 2026, about 23% below September 2025 and roughly 10% above August 2026. All secondary figures are calculations.

  • Transaction volume. 4,017 sales, 35.6% of the market.
  • Sales value. AED 13.9 billion, 47.3% of the market. Value was about 21% lower YoY and about 13% higher MoM.
  • Average price. AED 3.46 million per transaction, 62% higher than the off-plan average.
  • Price per sq. ft. Median resale apartment AED 1,514 (+1.6% vs 2025). Median resale villa AED 1,443 (-2.0%).
  • Composition. Apartments 2,837 deals (71%), villas and townhouses 812 (20%), commercial 208, plots 138.
Secondary category Transactions MoM YoY Sales value Average price
Apartments 2,837 +6% -25% AED 5.3B AED 1.87M
Villas and townhouses 812 +12% -17% AED 5.4B AED 6.65M
Commercial 208 +31% -18% AED 0.6B AED 2.88M
Plots 138 +47% -27% AED 2.6B AED 18.8M

Calculated as total minus off-plan in each category. Percentage changes are approximate because they are derived from two rounded series.

Ready property demand. Resale villas and townhouses generated more value than resale apartments, AED 5.4 billion against AED 5.3 billion, from under a third of the deal count.

Mortgage-driven purchases. 32% of resale purchases were financed and 68% were cash. Mortgage registrations rose 6.5% YoY while resale transactions fell about 23%. Financed buyers are a growing share of a smaller market.

Investor exits. The data does not identify seller type. A resale market that grows 10% in a month when off-plan falls 13% is consistent with buyers choosing completed stock over launches. It is also consistent with more off-plan investors listing at handover. Both can be true at once.

Rental income considerations. Ready property earns rent from day one, but rents are falling. That is covered in the rental section.

Off-plan and secondary compared

Metric Off-Plan Secondary
Transactions 7,271 4,017
Share of transactions 64.4% 35.6%
Sales value AED 15.5B AED 13.9B
Share of value 52.7% 47.3%
Average price AED 2.13M AED 3.46M
Transactions, YoY -51.8% -23%
Transactions, MoM -13.0% +10%
Sales value, YoY -57.6% -21%
Average price per sq. ft. AED 1,700 Not supplied
Median apartment price per sq. ft. AED 1,703 AED 1,514
Median villa price per sq. ft. AED 1,318 AED 1,443
Apartment share of deals 85.5% 70.6%
Share of deals above AED 5M 6% 12%

Which segment suits which buyer

  • End users and yield buyers. Resale. The apartment discount to new stock is 12.5% per sq. ft., the unit exists, and the rent can be checked against real contracts.
  • Capital growth investors. Selected off-plan only. The case now has to rest on a specific location and developer, because the tide that lifted every launch in 2024 and 2025 has gone out.
  • Short-horizon flippers. Neither. Assignment profits need a rising launch market and September’s data shows the opposite.
  • Family buyers. Resale villas and townhouses. This is the most liquid part of the ready market by value and the one where buyers have the most completed stock to inspect.

Apartment Market Analysis

Apartments accounted for 9,055 sales worth AED 14.8 billion in September 2026, which is 80.2% of all transactions and 50.3% of all value. Apartment sales fell 9.7% MoM and 47.6% YoY, the steepest annual decline of any category.

Apartment metric Total Off-plan Secondary
Transactions 9,055 6,218 2,837
Share of apartment deals 100% 68.7% 31.3%
Sales value AED 14.8B AED 9.5B AED 5.3B
Average selling price AED 1.63M AED 1.53M AED 1.87M
Median price per sq. ft. Not supplied AED 1,703 AED 1,514
Transactions, YoY -47.6% -53.9% -25%
Transactions, MoM -9.7% -15.3% +6%

Secondary figures and average prices are calculations.

The average resale apartment sold for AED 1.87 million against AED 1.53 million off-plan, yet resale is cheaper per sq. ft. That combination implies resale apartments are larger on average, and that off-plan sales are weighted to small units priced to a ticket.

Best-selling apartment projects, September 2026

Segment Project Sales Value Median price
Off-plan Valia – Tower 263 AED 725.4M AED 2.3M
Off-plan Binghatti Skyterraces 252 AED 238.3M AED 840.5K
Off-plan Binghatti Skyflame 1 226 AED 162.7M AED 570K
Off-plan Raw District 2 By Imtiaz – Residential 186 AED 184.7M AED 751.2K
Off-plan Binghatti Skyflame 2 133 AED 104.8M AED 580K
Resale Dune Residency Dubai 32 AED 24.0M AED 651.2K
Resale Binghatti Apex 31 AED 24.0M AED 680K
Resale Regalia 20 AED 28.7M AED 1.3M
Resale Sobha Hartland – Crest Grande 19 AED 51.3M AED 2.5M
Resale Peninsula Four Tower A 15 AED 28.8M AED 1.4M
  • Concentration. The top five off-plan projects sold 1,060 units. The top five resale buildings sold 117. Off-plan volume depends on a handful of launches. Resale volume is spread across hundreds of buildings.
  • One developer, three projects. Binghatti’s three projects sold 611 units, close to 10% of all off-plan apartment sales in Dubai for the month.
  • Launch effect. Valia – Tower recorded 263 of its 324 Q3 sales in September. One launch added AED 725 million to the month.

Demand by unit size

Bedroom-level data (studio, one-bedroom, two-bedroom) was not supplied, so this report does not state shares by unit type. Price bands are the closest proxy. Across all property types, 34% of September deals were below AED 1 million and 32% were between AED 1 million and AED 2 million. In off-plan the two bands together reached 72%.

Luxury apartments. The highest apartment price recorded in September was AED 71 million at Como Residences on Palm Jumeirah. Four more sold between AED 30 million and AED 37 million. See the luxury section.

Who is buying. Our interpretation is that two distinct buyers are active. The first is the ticket-driven investor taking sub-AED 1 million off-plan units on payment plans. This group has shrunk by more than half in a year. The second is the resale buyer, more often financed, paying AED 1.5 million to AED 2.5 million for a larger completed unit. This group is down about a quarter and grew in September.

Villa and Townhouse Market Analysis

Villas and townhouses accounted for 1,428 sales worth AED 8.6 billion in September 2026. That is 12.7% of transactions and 29.3% of value. Sales rose 3.9% MoM and fell 32.7% YoY, a smaller annual decline than apartments.

Villa and townhouse metric Total Off-plan Secondary
Transactions 1,428 616 812
Share of villa deals 100% 43.1% 56.9%
Sales value AED 8.6B AED 3.2B AED 5.4B
Average selling price AED 6.02M AED 5.19M AED 6.65M
Median price per sq. ft. Not supplied AED 1,318 AED 1,443
Transactions, YoY -32.7% -45.9% -17%
Transactions, MoM +3.9% -5.1% +12%

This is the only major residential category where resale outsells off-plan. Resale villas and townhouses fell about 17% YoY, the most resilient residential line in the dataset.

Best-selling villa and townhouse projects, September 2026

Segment Project Sales Value Median price
Off-plan Greenz By Danube 62 AED 305.0M AED 4.5M
Off-plan Reportage Hills 53 AED 102.8M AED 1.7M
Off-plan The Greens At Sobha Sanctuary 51 AED 258.6M AED 4.2M
Off-plan The Grove At Sobha Sanctuary 33 AED 332.1M AED 9.5M
Off-plan The Brooks At Sobha Sanctuary 29 AED 166.4M AED 5.8M
Resale Damac Lagoons – Portofino 16 AED 49.6M AED 2.6M
Resale Mudon Al Ranim 6 16 AED 62.9M AED 4.0M
Resale Mudon Al Ranim 5 16 AED 65.3M AED 4.1M
Resale The Valley – Elora 13 AED 40.2M AED 3.3M
Resale Damac Lagoons – Costa Brava (2) 12 AED 37.4M AED 2.7M
  • Off-plan villa supply is concentrated too. The top five projects made up 228 of 616 off-plan villa sales, or 37%. Three phases of Sobha Sanctuary alone sold 113 homes for AED 757 million.
  • Resale demand sits at AED 2.6 million to AED 4.1 million. Every one of the five most-traded resale villa communities has a median in that range. That is the family end-user bracket.
  • Supply constraints. No supply data was supplied. What the data does show is that buyers who want a completed villa are transacting at similar prices to a year ago (median per sq. ft. -2.0%) on volumes that have held better than any other segment.

Are villas still outperforming apartments?

Over the long run, yes. Over the last twelve months the picture is mixed, and the data does not support a blanket claim.

Median price per sq. ft. vs 2025 vs 2014
Primary villas +3.5% +70.3%
Primary apartments -4.8% +32.3%
Resale villas -2.0% +37.2%
Resale apartments +1.6% +34.9%

New villas have outperformed new apartments over both periods. In the resale market, apartments edged ahead of villas over the past year. Villa rents fell 14.6% YoY against 4.1% for apartments, so villa owners have lost more income than apartment owners even where capital values held.

Top Performing Dubai Areas

Dubai South recorded the most property sales of any area in September 2026, with about 820 transactions, followed closely by Al Barsha South Fourth with about 800.

The DLD registers sales under official area names. Where this report gives a familiar community name in brackets, that mapping is ours. Area counts are read from bar charts and rounded to the nearest 10.

Highest Transaction Volume

Rank Area All sales Off-plan Secondary Off-plan share
1 Dubai South 820 740 80 90%
2 Al Barsha South Fourth (Jumeirah Village Circle) 800 440 360 55%
3 Wadi Al Safa 3 (Dubailand) 650 560 90 86%
4 Jabal Ali First 540 390 150 72%
5 Wadi Al Safa 5 (Dubailand) 460 Not in top 5 Not available Not available

The top five areas produced about 3,270 sales, 29% of the Dubai total.

Most Active Off-Plan Communities

Rank Area Off-plan sales Share of Dubai off-plan
1 Dubai South 740 10%
2 Wadi Al Safa 3 (Dubailand) 560 8%
3 Al Barsha South Fourth (Jumeirah Village Circle) 440 6%
4 Jabal Ali First 390 5%
5 Al Hebiah First 360 5%

Five areas took 34% of all off-plan sales. All five are inland or southern growth corridors.

Most Active Secondary Communities

A full resale ranking by area was not supplied. Among the four areas where both totals are available, Al Barsha South Fourth is by far the most liquid resale market at roughly 360 sales, followed by Jabal Ali First at about 150. Dubai South and Wadi Al Safa 3 each recorded fewer than 100 resales despite leading on total volume.

That gap matters. An area with 740 off-plan sales and 80 resales in a month has not yet been tested as an exit market.

Highest Price Per Square Foot

Area-level prices were supplied for Q3 2026, for the ten highest-volume areas in each property type. They are quarterly averages and they are not September figures.

Apartments, Q3 2026

Area Average price Average price per sq. ft.
Marsa Dubai (Dubai Marina, JBR, Bluewaters) AED 2,449,548 AED 2,256
Business Bay AED 1,650,000 AED 2,064
Jebel Ali AED 738,334 AED 1,759
Wadi Al Safa 4 AED 624,000 AED 1,719
Dubai South AED 728,000 AED 1,709
Jabal Ali Industrial Second AED 597,400 AED 1,585
Jabal Ali First AED 1,467,625 AED 1,580
Wadi Al Safa 3 AED 740,999 AED 1,421
Al Barsha South Fourth AED 950,000 AED 1,399
Wadi Al Safa 5 AED 890,000 AED 1,389

Villas and townhouses, Q3 2026

Area Average price Average price per sq. ft.
Me’Aisem First AED 14,650,000 AED 2,278
Al Hebiah Fourth AED 10,800,000 AED 2,054
Jabal Ali First AED 5,165,000 AED 1,698
Al Yufrah 1 AED 5,690,155 AED 1,675
Wadi Al Safa 5 AED 6,500,000 AED 1,566
Al Rowaiyah First AED 4,362,000 AED 1,491
Al Yelayiss 1 AED 3,087,000 AED 1,301
Dubai South AED 4,950,000 AED 1,272
Al Hebiah Fifth AED 2,705,001 AED 1,211
Madinat Hind 4 AED 1,720,000 AED 832

A low ticket is not a low price. Dubai South apartments average AED 728,000, less than a third of the Marsa Dubai average. Per sq. ft. they cost AED 1,709, only 24% below Marsa Dubai and 22% above Al Barsha South Fourth. Buyers in the cheapest-ticket areas are paying mid-market rates for small units.

Highest Transaction Value and Strongest Price Growth

The dataset did not include area rankings by sales value or by price change, so this report does not publish them.

Q3 2026 for comparison

Rank Area Q3 2026 sales September sales September share of Q3
1 Dubai South 5,210 820 16%
2 Al Barsha South Fourth 2,540 800 32%
3 Wadi Al Safa 4 1,980 Not in top 5 Not available
4 Jabal Ali First 1,540 540 35%
5 Wadi Al Safa 3 1,520 650 43%

Dubai South sold about 4,390 units across July and August and about 820 in September. A month is roughly a third of a quarter, so its September run rate was less than half its July and August pace. The area’s Q3 lead came from launch activity earlier in the quarter. Al Barsha South Fourth and Jabal Ali First ran at a steady third of their quarterly totals.

Community notes

Area What is driving demand Typical buyer Price positioning Investment thesis Main risk
Dubai South Launch volume and the Al Maktoum International Airport expansion Off-plan investor AED 728K average apartment, AED 1,709 per sq. ft. Long-horizon infrastructure play 90% off-plan, thin resale market, pace dropped sharply in September
Al Barsha South Fourth (JVC) Established rental community with both new and resale stock Mixed investor and end user AED 950K average apartment, AED 1,399 per sq. ft. Liquidity. The deepest resale market among the top areas Continuous new supply competes with existing landlords
Wadi Al Safa 3 (Dubailand) Large off-plan launches Off-plan investor AED 741K average apartment, AED 1,421 per sq. ft. Low entry ticket 86% off-plan, exit market untested
Jabal Ali First Balanced apartment and villa demand End user and investor AED 1.47M average apartment, AED 5.17M average villa Appears in the top ten for both apartments and villas Mid-market pricing leaves less margin if rents keep falling
Wadi Al Safa 5 (Dubailand) Villa and townhouse demand Family end user AED 6.5M average villa, AED 1,566 per sq. ft. Family housing with resale depth Villa rents down 14.6% YoY citywide
Marsa Dubai Waterfront and prime apartment demand Lifestyle buyer, international investor AED 2.45M average apartment, AED 2,256 per sq. ft. Scarce waterfront land, deep tenant pool Highest price per sq. ft. among volume areas, lower yield
Business Bay Central location close to Downtown and DIFC Investor, professional end user AED 1.65M average apartment, AED 2,064 per sq. ft. Central rental demand Dense tower supply

The demand drivers, buyer profiles and theses in this table are Totality Real Estate interpretations. The prices and off-plan shares are data.

Price per sq. ft. measures prestige and scarcity. It does not measure return. The areas at the top of the price table are not automatically the better investments, and several of the lowest-ticket areas are also the ones most dependent on off-plan investors.

Dubai luxury property market

Dubai Luxury Property Market

Luxury sales held up better than the wider market in September 2026. Properties above AED 5 million made up 8% of transactions, roughly 900 deals, against 7% for Q3 2026 as a whole.

What the price bands show

Band Share of September deals Approximate count
Above AED 5M, all sales 8% 900
Above AED 5M, off-plan 6% 440
Above AED 5M, secondary 12% 470
AED 3M to 5M, all sales 10% 1,130

Counts are calculated from rounded percentages. The dataset stops at “above AED 5 million”. Transaction counts for AED 10 million, AED 20 million, AED 50 million and AED 100 million and above were not supplied and are not estimated here.

About one resale transaction in eight was above AED 5 million. In off-plan it was about one in seventeen. High-value buyers are transacting mainly in completed property.

Highest-priced sales, September 2026

Rank Apartments Price Villas Price
1 Como Residences, Palm Jumeirah AED 71M Eome, Palm Jumeirah AED 260M
2 Muraba Veil, Al Wasl AED 37M Dubai Hills – Hills View Community AED 252M
3 Mr C Residences Jumeirah – Block B3, Jumeirah Second AED 37M Emirates Hills AED 128M
4 Bluewaters Residences 3, Marsa Dubai AED 36M Signature Villas AED 110M
5 Serenia Living – Tower 3, Palm Jumeirah AED 30M Lanai Island AED 91M

Prices are the top recorded sale in each project or community, as listed by the source.

  • Villas. Four sales above AED 100 million in a single month, two of them above AED 250 million. The five top villa prices total AED 841 million.
  • Waterfront. Four of the five top apartment sales are on Palm Jumeirah, Bluewaters or the Jumeirah coastline. The top villa sale is on Palm Jumeirah.
  • Branded residences. Como Residences and Mr C Residences are both hotel-branded. Branded stock took two of the top three apartment positions.
  • Penthouses. The source does not identify unit type, so penthouse sales cannot be confirmed from this data.

For the full quarter, the highest apartment prices were AED 166 million at Aman Residences Tower 2 (Jumeirah Second), AED 90 million at Passo By Beyond – Tower B (Palm Jumeirah) and AED 86 million at The Address JBR 2 (Marsa Dubai). The three highest villa prices of Q3 were all recorded in September.

International HNWI demand, supply scarcity and cash buyers. Buyer nationality and payment method by price band were not supplied. What can be said from the data is narrower. Ultra-prime deals continued at record-scale prices in a month when total volume fell 44% YoY, and they clustered in locations where new land cannot be created. Our interpretation is that this segment is driven by wealth and scarcity, and is largely disconnected from the off-plan investor cycle.

A small number of very large sales does not make a trend. Five villa deals moved 2.9% of the month’s value.

Mortgage Market and Cash Buyers

Dubai recorded 4,038 mortgage registrations worth AED 16.2 billion in September 2026, up 6.5% YoY by count and 37.6% YoY by value.

Mortgage metric September 2026 MoM YoY Q3 2026 Q3 vs Q3 2025
Registrations 4,038 +7.2% +6.5% 12,311 -7.8%
Value AED 16.2B +12.7% +37.6% AED 48.5B -0.8%
Average per registration AED 4.01M +5% +29% AED 3.94M +8%

Averages are calculations.

  • Cash versus financed. 68% of resale purchases were cash and 32% were mortgaged in September. For Q3 the split was 67% and 33%. The source excludes refinancing and primary market registrations from this split.
  • End-user demand. Mortgage registrations rose while sales fell 44%. Financed buyers are overwhelmingly buying completed homes, so this supports the reading that end-user demand is steadier than investor demand.
  • September against the quarter. Q3 registrations were 7.8% below Q3 2025, yet September was 6.5% above September 2025. Financing activity strengthened as the quarter ended.
  • Bigger loans. The average registration rose about 29% YoY to roughly AED 4.0 million. Financed activity has shifted toward higher-value property. This average includes all registered mortgages and can be pulled up by a few large commercial or portfolio loans.
  • Investor leverage. Dubai remains a cash-led market. Two in three resale buyers used no mortgage, which limits forced selling when rates or values move.

One caution on the numbers. The 4,038 figure counts mortgage registrations. It is not the number of financed purchases, and it should not be divided by sales to produce a “mortgage share”.

Interest-rate implications. No rate data was supplied. The UAE dirham is pegged to the US dollar, so local mortgage rates follow US policy rates. Lower rates would support the resale market first, since that is where financed buyers are. Higher rates would be felt most by end users in the AED 2 million to AED 5 million bracket.

Rental Market

Average annual rents fell across all three property types in September 2026. Apartment rents averaged AED 70,000, down 4.1% YoY. Villa rents averaged AED 205,000, down 14.6% YoY.

Property type Average annual rent, Sept 2026 Implied Sept 2025 YoY
Apartment AED 70,000 AED 73,000 -4.1%
Villa AED 205,000 AED 240,000 -14.6%
Commercial AED 115,500 AED 138,500 -16.6%
Apartment rent-4.1%Villa rent-14.6%Commercial rent-16.6%
Change in average annual rent, year on year, September 2026. Rents are falling faster than sale prices, which compresses yields.

Rents against prices

Segment Rent, YoY Median resale price per sq. ft., YoY Effect on gross yield
Apartments -4.1% +1.6% Compressing
Villas -14.6% -2.0% Compressing faster

Rents are falling faster than resale prices in both segments. Gross yields on existing stock are therefore lower than a year ago, and the squeeze is larger on villas.

Gross yields

Community-level rents were not supplied, so community-level yields cannot be calculated from this data. A market-wide indication is possible:

  • Apartments: AED 70,000 average rent against an average resale apartment price of AED 1.87 million gives about 3.7% gross.
  • Villas: AED 205,000 average rent against an average resale villa price of AED 6.65 million gives about 3.1% gross.

These are rough. The rent average and the sale average come from different baskets of property, and the sale average is pulled up by luxury deals. Mid-market units yield more than this. The figures are useful for direction, and should not be used to underwrite a purchase.

Totality Real Estate’s working assumptions for gross yield in selected areas, as of September 2026, are 7% to 10% in Dubai Islands, 6% to 8% in Dubai Maritime City, about 8% in Dubai South and about 7% in Al Jaddaf. These are house views. They are not derived from the September dataset.

Gross yield is not net yield

Gross yield is annual rent divided by purchase price. Net yield is what remains after costs. An illustration, using assumed figures:

Item Amount
Purchase price AED 1,000,000
Annual rent AED 75,000
Gross yield 7.5%
Service charges (700 sq. ft. at AED 15) -AED 10,500
Vacancy allowance (5%) -AED 3,750
Management fee (5%) -AED 3,750
Maintenance -AED 2,000
Net income AED 55,000
Net yield 5.5%

Two percentage points disappear between gross and net in this example, before furnishing costs, purchase costs and any mortgage interest. Service charges vary widely by building and are the largest single difference between two units with the same gross yield.

Short-term and long-term rental. No short-term rental data was supplied. In a market where long-term rents are falling, short-term income projections in sales brochures deserve more scrutiny, not less. They depend on occupancy and nightly rates that are not guaranteed, and they carry higher furnishing and management costs.

Best Areas to Invest in Dubai, September 2026

There is no single best area to invest in Dubai in September 2026. The data points to different areas for different objectives, and for some objectives it does not point anywhere with confidence.

The rankings below use only the areas and figures in this dataset. Rental yield, supply pipeline and price growth by area were not supplied, so those criteria are assessed qualitatively and marked as interpretation. Nothing here is a guarantee or a personal recommendation.

Best for Capital Appreciation

The data does not rank areas by price growth. It does show which segment is holding value: completed villas and townhouses, where volumes fell least and pricing moved 2.0%.

  • Established villa communities with active resale. Mudon Al Ranim, Damac Lagoons and The Valley each recorded 12 to 16 resales in September at medians of AED 2.6 million to AED 4.1 million. Demand is proven and repeat.
  • Jabal Ali First. The only area in the Q3 top ten for both apartments and villas, with 28% of September sales in resale.

Best for Rental Yield

Yield is rent over price, so the lowest prices per sq. ft. in liquid areas are the starting point.

  • Al Barsha South Fourth (JVC). AED 1,399 per sq. ft., the second lowest among the ten apartment areas, with the deepest resale and rental market.
  • Wadi Al Safa 5 and Wadi Al Safa 3. AED 1,389 and AED 1,421 per sq. ft.
  • Dubai South. Totality’s working assumption is about 8% gross, but at AED 1,709 per sq. ft. the entry price is no longer low.

Apartment rents are down 4.1% YoY. Underwrite on current achieved rents, not on last year’s asking rents.

Best for Luxury Investment

  • Palm Jumeirah. The top apartment sale and the top villa sale of the month.
  • Jumeirah Second. Mr C Residences at AED 37 million in September and Aman Residences at AED 166 million in Q3.
  • Marsa Dubai, including Bluewaters. AED 36 million top sale and the highest average price per sq. ft. of any volume area.
  • Emirates Hills and Dubai Hills. Villa sales of AED 128 million and AED 252 million.

These are stores of wealth. They trade on scarcity and should not be bought for yield.

Best for Long-Term Growth

  • Dubai South. The leading area by volume in both September and Q3, tied to the airport expansion. The horizon is long and the resale market is thin today.
  • Dubailand (Wadi Al Safa 3 and 5). Large land bank, family housing, volumes in the top five.

Best for Lower Entry Prices

Area Average apartment price, Q3 2026 Price per sq. ft.
Jabal Ali Industrial Second AED 597,400 AED 1,585
Wadi Al Safa 4 AED 624,000 AED 1,719
Dubai South AED 728,000 AED 1,709
Jebel Ali AED 738,334 AED 1,759
Wadi Al Safa 3 AED 740,999 AED 1,421

All five of the cheapest areas by ticket cost more per sq. ft. than JVC. A low entry price here buys a small unit. Compare on price per sq. ft. and on service charges before comparing on ticket.

Best Waterfront Opportunities

  • Marsa Dubai. The established coastal market among the ten highest-volume apartment areas. AED 2.45 million average, AED 2,256 per sq. ft.
  • Palm Jumeirah. Ultra-prime only at these prices.
  • Dubai Islands and Dubai Maritime City. Neither appears in the September top-area lists, so there is no September transaction data to cite. Totality’s working yield assumptions are 7% to 10% and 6% to 8% gross respectively. Both are emerging waterfront districts where pricing is still below the established coast.

Key Infrastructure and Market Catalysts

The catalysts that matter most to the areas in this data are airport and transport projects in the south and east of the city. This section is context from public announcements. It is not part of the September dataset and each item should be linked to an official source before publication.

Catalyst Areas affected Why it matters to the thesis
Al Maktoum International Airport expansion Dubai South, Jebel Ali The main driver cited for Dubai South demand. Returns depend on the timing of the airport’s phased opening
Dubai Metro Blue Line Dubai Creek Harbour, Academic City, Dubai Silicon Oasis, International City Rail access tends to support rents before it supports prices. Announced completion is 2029
Existing Metro Route 2020 Jabal Ali First Already operating, which helps explain balanced end-user demand
Palm Jebel Ali Jebel Ali coast Adds a large volume of future waterfront villa supply
Dubai Islands Deira coast New beachfront apartment district with a growing delivery pipeline
Population growth and business migration All mid-market rental areas The demand side of the supply question. Not measured in this dataset
Golden Visa Purchases of AED 2 million and above Supports the AED 2 million to AED 3 million band, 15% of September deals

A catalyst is priced in once everyone knows about it. Dubai South apartments already trade at AED 1,709 per sq. ft. The question for a buyer is how much of the airport story is in that number.

Supply Pipeline and Oversupply Risk

Dubai is not one market. In September 2026 some segments show the signs of oversupply while others show scarcity.

No unit-level supply forecast was supplied, so this report does not publish a number for expected completions. Three things in the data act as proxies.

  • Units sold but not yet delivered. Roughly 129,000 off-plan sales were registered in the twelve months to September 2026. This is a floor for stock that has to be absorbed over the coming years.
  • Delivery performance. The Q3 2026 dashboard shows 65% of units due for handover as delivered and 35% as overdue. Delays push supply later. They do not remove it.
  • Rents. Apartment rents are down 4.1% YoY and villa rents 14.6%. Falling rents are the first place new supply shows up.

Where supply is concentrated

Area September off-plan sales Off-plan share of area sales
Dubai South 740 90%
Wadi Al Safa 3 560 86%
Al Barsha South Fourth 440 55%
Jabal Ali First 390 72%
Al Hebiah First 360 Not available

These five areas took 34% of September’s off-plan sales.

Where the pressure is likely to fall

Higher risk of oversupply (interpretation):

  • Small apartments below AED 1 million in the high-volume off-plan corridors. This is the single largest block of sales, 37% of off-plan deals, and it is the product type the best-selling launches keep adding.
  • Areas where off-plan is 85% or more of sales. They have not yet shown that an exit market exists at launch prices.
  • Off-plan apartments generally. Median primary apartment pricing is already down 4.8% YoY.

More likely to remain supply constrained (interpretation):

  • Completed villas and townhouses in established communities. Volumes fell least here.
  • Prime waterfront. The ultra-prime deals of September are in locations with no new land.
  • Larger resale apartments in central and coastal areas. Resale apartment pricing rose 1.6% YoY against the trend.

The same city can have falling rents on studios in one corridor and a AED 260 million villa sale in another in the same month. September 2026 had both.

Investor Risks

The main risk in the Dubai property market in September 2026 is buying off-plan at a launch price that the resale market will not support at handover.

Risk What the September data shows How to reduce it
Excessive off-plan supply About 129,000 off-plan sales in twelve months. Rents falling Favour segments with resale depth. Check the delivery pipeline within a two-kilometre radius
Overpaying at launch Primary apartments cost 12.5% more per sq. ft. than resale. Primary pricing down 4.8% YoY Compare every launch with completed stock in the same area on net effective price
Developer risk Volume concentrated in a few developers. One had three of the top five apartment projects Review delivery record, escrow status and construction progress
Construction delays 35% of units due for handover are overdue (Q3 2026) Build a delay into the cash flow. Read the SPA compensation clauses
Aggressive payment plans Not measured. Likely where competition is happening Model the full payment schedule. Treat post-handover plans as debt
Service charges Not measured Obtain the approved service charge before committing. Use net yield
Rental assumptions Apartment rents -4.1% YoY, villas -14.6% Underwrite on registered contracts in the building, minus a margin
Interest-rate sensitivity 32% of resale purchases are financed. Average registration AED 4.0M Stress test repayments at a higher rate
Market liquidity Total sales down 44% YoY. Off-plan down 52% Assume a longer selling period. Avoid plans that rely on assignment before handover
Short-term speculation Off-plan share falling from about 74% to 64% in a year Do not rely on a rising launch market for the exit
Global economic conditions Not measured Hold liquidity outside the property
Currency exposure The dirham is pegged to the US dollar Non-dollar investors carry dollar risk on price and rent

Professional due diligence reduces these risks by replacing brochure assumptions with evidence: comparable transactions, registered rents, the developer’s delivery history, the service charge schedule and a realistic exit price. It does not remove market risk.

September 2026 vs September 2025

Compared with September 2025, Dubai recorded 44.4% fewer property transactions, 45.8% less sales value and a 2.4% lower average price per sq. ft. in September 2026.

Metric September 2026 September 2025 YoY
Total transactions 11,288 20,300 -44.4%
Total sales value AED 29.4B AED 54.2B -45.8%
Average price per sq. ft. AED 1,650 AED 1,691 -2.4%
Off-plan transactions 7,271 15,090 -51.8%
Off-plan sales value AED 15.5B AED 36.6B -57.6%
Off-plan price per sq. ft. AED 1,700 AED 1,756 -3.2%
Off-plan share of transactions 64.4% 74.3% -9.9 pts
Off-plan share of value 52.7% 67.4% -14.7 pts
Secondary transactions 4,017 5,220 -23%
Secondary sales value AED 13.9B AED 17.7B -21%
Apartment transactions 9,055 17,280 -47.6%
Villa and townhouse transactions 1,428 2,120 -32.7%
Commercial transactions 539 510 +5.3%
Plot transactions 237 375 -37.1%
Mortgage registrations 4,038 3,790 +6.5%
Mortgage value AED 16.2B AED 11.8B +37.6%
Average apartment rent AED 70,000 AED 73,000 -4.1%
Average villa rent AED 205,000 AED 240,000 -14.6%

September 2025 values are implied from the published YoY changes. Secondary figures are calculations.

The biggest changes, in order of size:

  • Off-plan value, -57.6%. About AED 21 billion less off-plan property was sold than in September 2025.
  • Off-plan transactions, -51.8%. Roughly 7,800 fewer deals. Off-plan explains about 87% of the total fall in transaction count.
  • Apartments, -47.6%. Roughly 8,200 fewer sales, most of them off-plan.
  • Mortgage value, +37.6%. The one large number moving the other way.
  • Villas and townhouses, -32.7%. A smaller fall, and resale villas fell only about 17%.
  • Secondary market, about -23%. Down, but by less than half the off-plan rate.
  • Price per sq. ft., -2.4%. Small in comparison with everything above.
  • Luxury. A YoY comparison for the luxury segment was not supplied.

January to September 2026 Year-to-Date Performance

Dubai recorded an estimated 121,000 to 124,000 property transactions in the first nine months of 2026, an average of about 13,700 a month.

The YTD total is an estimate because Q1 2026 was supplied only in chart form. Q2 and Q3 are firm.

Period Transactions Sales value Basis
Q1 2026 45,000 to 48,000 Not supplied Read from charts
Q2 2026 38,270 AED 110.3B Implied from Q3 QoQ changes
Q3 2026 37,429 AED 92.9B As published
YTD 2026 121,000 to 124,000 Not available Estimate
Q2 and Q3 combined 75,700 AED 203.2B Calculation
  • Average monthly transactions, YTD: about 13,700 at the upper estimate.
  • Average monthly sales value, April to September: AED 33.9 billion. A nine-month value figure cannot be calculated without Q1.
  • September against the YTD average: 11,288 is about 18% below it.
  • Off-plan share, YTD: about 71% of transactions, against 64.4% in September.

2026 against 2025

The quarterly chart supplied compares 2026 with 2025 on a consistent basis.

Quarter 2026 vs 2025, transactions
Q1 about +4%
Q2 about -28%
Q3 -36.9%
YTD about -22%

2026 began ahead of 2025. The market turned in Q2 and the gap has widened each quarter since. A reader looking only at the YTD figure of about -22% would underestimate the current rate of decline, which is closer to -37% for the quarter and -44% for September.

Q3 2026 in brief

Metric Q3 2026 QoQ YoY
Transactions 37,429 -2.2% -36.9%
Sales value AED 92.9B -15.8% -45.5%
Average price per sq. ft. AED 1,684 -1.7% -0.1%
Apartments 31,084 -2.5% -37.2%
Villas and townhouses 4,152 -5.3% -42.1%
Commercial 1,484 +8.0% -5.1%
Plots 680 +14.9% -39.2%
Off-plan share of transactions 69%
Off-plan share of value 59%
Mortgage registrations 12,311 -7.8%

Sales value fell 15.8% QoQ on only 2.2% fewer transactions, so the average Q3 deal was about 14% smaller than the average Q2 deal (AED 2.48 million against AED 2.88 million). September reversed part of that, with an average of AED 2.60 million.

September accounted for 30.2% of Q3 transactions and 31.6% of Q3 value. A month that was simply average would be 33.3%. It was the weakest month of the quarter by count.

Dubai Marina, Q4 2026 outlook

Dubai Property Market Outlook for Q4 2026

Our base case for Q4 2026 is a market that stabilises on volume at around 10,000 to 13,000 sales a month, with average prices flat to slightly lower and resale continuing to gain share.

Everything in this section is a forecast. It is Totality Real Estate’s reading of the September and Q3 data and should be treated as scenario analysis.

What the data says going into Q4

  • Transaction momentum. Negative. Two consecutive monthly declines, and off-plan has fallen three months running.
  • Seasonality. October to December 2025 were the three strongest months in the twelve-month series, at about 19,000 to 20,000 sales each. That also makes the YoY comparisons for Q4 2026 the hardest of the year.
  • New project launches. Launches still move the numbers. One project added 263 sales in September. Q4 volume will depend heavily on how many large launches developers bring forward and how they are priced.
  • Supply. Handover of units sold in 2024 and 2025 continues. Expect more completed stock in the rental and resale markets.
  • International demand. Not measured in this dataset. Ultra-prime activity suggests wealthy buyers remain active.
  • Mortgage environment. Registrations rose 7.2% MoM and 6.5% YoY. This is the most positive indicator in the data.
  • Investor sentiment. Cautious toward off-plan, on the evidence of a 52% fall in off-plan sales. Constructive toward completed property.
  • Rental yields. Under pressure while rents fall faster than prices.
  • Luxury demand. Intact at the very top. 8% of September deals were above AED 5 million.

Bull Case

Seasonal demand returns and developers launch well-priced projects. Monthly sales recover to 13,000 to 15,000. Average price per sq. ft. holds between AED 1,650 and AED 1,700. Resale volumes keep growing and mortgage registrations stay above 4,000 a month.

What would confirm it: October sales above 13,000 and a halt in the decline of off-plan apartment sales.

Base Case

Monthly sales settle between 10,000 and 13,000. Off-plan stabilises around 7,000 to 8,500 a month and resale holds near 4,000. Average price per sq. ft. ends the year between AED 1,600 and AED 1,660, flat to about 3% lower. Off-plan’s share of transactions stays in the 60% to 68% range. Developers compete on terms more than on headline price. Apartment rents continue to drift lower.

This is the scenario we consider most likely.

Risk Case

Off-plan keeps falling by 10% or more a month. Total sales drop below 10,000. Average price per sq. ft. moves below AED 1,600 as developers cut launch prices and handover sellers accept discounts. Rent declines widen, especially on villas and small apartments in high-supply corridors.

What would signal it: resale volume turning down again after September’s rise, or a MoM decline in mortgage registrations alongside falling sales.

None of the three scenarios assumes a rapid return to 2025 volumes.

Dubai Real Estate Market Outlook for 2027

Our early view of 2027 is a year of lower volume than 2025, modest price movement in either direction, and a wide gap in performance between segments. This is a forecast and will be revised as Q4 data arrives.

Segment 2027 expectation Reasoning from the data
Apartments Mixed. Small units in high-supply corridors under pressure. Larger and well-located units stable Primary apartment pricing -4.8% YoY, resale +1.6%. Rents -4.1%
Villas and townhouses Capital values likely to hold better than apartments. Rental income is the weak point Resale villa sales fell least. Villa rents -14.6%
Waterfront Likely to outperform inland on price Scarcity. Top September sales concentrated on the coast
Luxury Deal flow continues but stays lumpy Four villa sales above AED 100 million in one month. Small sample
Off-plan Lower volumes. Better terms for buyers. Greater spread between strong and weak developers Sales down 52% YoY. Demand concentrated in a few launches
Secondary Likely to keep gaining share. The more reliable price reference Share of value up from about 33% to 47% in a year
Emerging communities The widest range of outcomes. Infrastructure delivery decides it Dubai South led Q3 on volume, then slowed sharply in September

Segments more likely to outperform: completed family housing in established communities, prime waterfront, and larger resale apartments bought below replacement cost.

Segments more likely to underperform: undifferentiated small off-plan apartments bought at 2025 launch prices, and any unit whose return depends on rents rising.

The variables to watch are the pace of handovers, the direction of rents, the mortgage rate environment and the volume of new launches. A fall in launches would be good for existing owners. A new wave of discounted launches would not.

What September 2026 Means for Buyers

Buyers had more negotiating power in September 2026 than a year earlier, particularly in off-plan, where a thinner market is also surfacing more below-market and off-market deals. This section is interpretation and general guidance. It is not personal advice.

  • Buy now? For an end user who has found the right home, there is no strong case for waiting. Resale prices are stable, mortgage activity is rising and there is less competition. For an investor, the answer depends entirely on the unit. There is no market-wide reason to hurry.
  • Negotiate. Yes, and expect results. With 44% fewer sales than a year ago, sellers and developers are competing for fewer buyers. In off-plan, negotiate terms as well as price: payment schedule, fee coverage and handover date.
  • Focus on resale. For most buyers, resale is the better starting point this quarter. Apartments are 12.5% cheaper per sq. ft. than new stock, the building can be inspected and the rent is known.
  • Selected off-plan. Still worth considering where the location has a real scarcity argument, the developer has a delivery record and the price is in line with nearby completed property.
  • Launches to avoid. Small units in corridors where off-plan is 85% or more of sales, priced above local resale, sold on rental projections that ignore falling rents. Also any purchase where the plan is to assign before handover.

One practical test: find three completed units of the same size within the same area and compare price per sq. ft. If the launch is more expensive, ask what justifies the difference.

What September 2026 Means for Sellers

Sellers of completed, well-presented property in established communities still have a market. Sellers of off-plan units and of undifferentiated small apartments face a harder one.

  • Pricing strategy. Price to recent registered transactions. Asking prices carried over from 2025 will sit. The citywide average is 2.4% below last September and off-plan apartments are 4.8% below.
  • Liquidity. About 4,000 resales a month, against roughly 5,200 a year ago. Expect a longer marketing period and plan cash flow around it.
  • Competition. Developers are the main competitor. A buyer comparing a resale unit with a launch offering a long payment plan needs a reason to choose the resale. Usually that reason is immediate rent, a known building and a lower price per sq. ft.
  • Presentation. In a thinner market, condition and photography matter more. Vacant or well-staged property will outsell tenanted property with restricted viewings.
  • Exclusive listing strategy. One accountable broker with a clear pricing plan avoids the same unit appearing at several prices, which buyers read as weakness.
  • When sellers may need to discount. Off-plan units being assigned before handover. Small apartments in high-supply corridors. Villas bought as rental investments, given the 14.6% fall in villa rents.
  • When sellers have pricing power. Completed villas and townhouses in the AED 2.6 million to AED 4.1 million bracket. Larger apartments in central and coastal areas. Anything prime on the water.

What September 2026 Means for Investors

For investors, September 2026 marks a shift from a market that rewarded participation to one that rewards analysis. Returns over the next two years will depend more on the specific asset and entry price than on the direction of the market.

Cash-flow investors

  • Buy completed, tenanted or immediately lettable property.
  • Underwrite on net yield using registered rents and the actual service charge.
  • Assume flat to lower rents for the next twelve months. Apartment rents are down 4.1% YoY.
  • Prefer areas with a deep tenant pool and a functioning resale market, such as Al Barsha South Fourth, over areas where most stock is still under construction.

Capital appreciation investors

  • The easy gains from off-plan launches are over for now. Off-plan pricing is down 3.2% YoY.
  • Look for scarcity: waterfront, low-density villa communities, larger units that developers are not building.
  • If buying off-plan, require a discount to completed comparables. A premium is hard to justify in this market.
  • Use a five-year horizon at minimum.

Luxury investors

  • The segment is trading. Four villas above AED 100 million and five apartments at AED 30 million or more changed hands in one month.
  • Liquidity at this level is always thin and prices are set by individual deals. Buy for long-term holding and personal use.
  • Branded and waterfront stock dominated the top of the September list.

Portfolio investors

  • Review off-plan exposure. A portfolio weighted to units handing over in 2026 and 2027 in high-supply corridors carries both price and rental risk.
  • Consider rebalancing toward completed assets while resale demand is firm.
  • Off-plan commercial property was the one off-plan category with rising sales, up 28.8% YoY. It deserves a look as a diversifier, with the caveat that 331 deals is a small base.

First-time Dubai investors

  • Start with a completed apartment in an established community. It is the easiest asset to value, let and sell.
  • Compare on price per sq. ft. A low ticket in a new area can be an expensive purchase.
  • Budget for purchase costs, service charges and a vacancy period.
  • Do not buy on a payment plan you could not complete if the unit could not be resold.

Frequently asked questions

How did the Dubai real estate market perform in September 2026?

Dubai recorded 11,288 property sales worth AED 29.4 billion in September 2026. Transactions fell 44.4% and value fell 45.8% compared with September 2025. The average price was AED 1,650 per sq. ft., down 2.4% YoY. Off-plan sales fell 51.8% while the secondary market fell about 23% and grew month over month.

How many properties were sold in Dubai in September 2026?

Dubai recorded 11,288 property sales in September 2026, according to DXB Interact data based on Dubai Land Department records. That included 9,055 apartments, 1,428 villas and townhouses, 539 commercial properties and 237 plots. Off-plan accounted for 7,271 sales and the secondary market for 4,017.

What was the total value of Dubai property sales in September 2026?

Total sales value was AED 29.4 billion in September 2026, down 45.8% from September 2025 and up 2.9% from August 2026. Apartments contributed AED 14.8 billion, villas and townhouses AED 8.6 billion, plots AED 3.8 billion and commercial property AED 2.2 billion.

What is the average price per square foot in Dubai?

The average price per sq. ft. in Dubai was AED 1,650 in September 2026, down 2.0% from August and 2.4% from September 2025. Off-plan property averaged AED 1,700. By median, new apartments sold at AED 1,703 per sq. ft. and resale apartments at AED 1,514.

Are Dubai property prices still increasing?

No. Dubai property prices were flat to slightly lower in September 2026. The citywide average fell 2.4% year over year to AED 1,650 per sq. ft. New apartment prices fell 4.8% while resale apartment prices rose 1.6%. Prices remain about 62% above September 2021.

What was the average Dubai property price in September 2026?

The average Dubai property transaction was AED 2.60 million in September 2026, calculated as AED 29.4 billion divided by 11,288 sales. The off-plan average was AED 2.13 million and the secondary average was AED 3.46 million. Apartments averaged AED 1.63 million and villas and townhouses AED 6.02 million.

Is off-plan property still profitable in Dubai?

It can be, but it is no longer profitable by default. Off-plan sales fell 51.8% year over year in September 2026 and off-plan prices fell 3.2%. Profits from assigning units before handover depend on rising launch prices, which the current data does not show. Selection of location, developer and entry price now decides the outcome.

Is it better to buy off-plan or ready property in Dubai?

For most buyers in late 2026, ready property is the lower-risk choice. Resale apartments cost 12.5% less per sq. ft. than new apartments, earn rent immediately and can be inspected. Off-plan still suits buyers with a long horizon who can secure a price in line with completed property nearby.

Which areas of Dubai had the most property sales in September 2026?

Dubai South led with about 820 sales, followed by Al Barsha South Fourth, which includes Jumeirah Village Circle, with about 800. Wadi Al Safa 3, Jabal Ali First and Wadi Al Safa 5 completed the top five. Together the five areas produced about 29% of all Dubai transactions.

Are rents falling in Dubai?

Yes. Average annual apartment rent was AED 70,000 in September 2026, down 4.1% from September 2025. Average villa rent was AED 205,000, down 14.6%. Commercial rent averaged AED 115,500, down 16.6%. Rents are falling faster than sale prices, which reduces gross yields.

Which areas of Dubai have the highest rental yields?

Yields are generally highest where price per sq. ft. is lowest and tenant demand is deep. Among high-volume areas, Al Barsha South Fourth and Wadi Al Safa 5 have the lowest apartment prices, at about AED 1,400 per sq. ft. Area-level rents were not part of this dataset, so yields should be checked against registered contracts.

What share of Dubai property buyers use a mortgage?

In September 2026, 32% of resale purchases in Dubai were financed with a mortgage and 68% were cash. Mortgage registrations totalled 4,038, up 6.5% year over year, with a combined value of AED 16.2 billion, up 37.6%.

Is Dubai real estate in a bubble?

The September 2026 data shows a correction in activity. It does not show a price collapse. Transactions are down 44% from a year earlier while average prices are down 2.4%. Two thirds of resale buyers pay cash, which limits forced selling. The main vulnerability is the volume of off-plan stock still to be delivered.

Is Dubai property overpriced in 2026?

It depends on the segment. New apartments sell at a 12.5% premium per sq. ft. to resale apartments while their prices are falling, which suggests launch pricing ran ahead of the market. Resale pricing has been stable. In several low-ticket areas, price per sq. ft. is higher than in established mid-market communities.

Will Dubai property prices fall in 2027?

Nobody can know. Our base case is modest movement in either direction, with wide differences between segments. Small off-plan apartments in high-supply areas face the most pressure. Completed villas and prime waterfront property are better supported. The direction of rents and the pace of handovers are the indicators to watch.

Is Dubai property still a good investment in 2026?

Selectively, yes. The market no longer lifts every purchase. Completed property bought at or below recent comparable sales, with realistic rent assumptions, still offers a sound case. Off-plan bought at a premium on optimistic projections carries more risk than it did a year ago.

How much money do you need to invest in Dubai property?

In September 2026, 34% of Dubai property sales were below AED 1 million. Average apartment prices in the most affordable high-volume areas ranged from about AED 600,000 to AED 750,000 in Q3 2026. Buyers should also budget for the 4% Dubai Land Department transfer fee, and a 2% agency fee on resale purchases.

Can foreigners buy property in Dubai?

Yes. Foreign nationals can buy freehold property in designated areas of Dubai without residency. A property purchase of AED 2 million or more can qualify the owner for a long-term Golden Visa, subject to the rules in force at the time of application.

What are the biggest risks of investing in Dubai real estate?

Want this read against a specific building or deal?

Send me the unit and I will tell you where it sits in this data, on price, rent and exit.

Talk to TotalityRun the Off-Plan Exit Check